Like any roadmap, a content marketing roadmap helps get you and your team where you want to go. Why is a content marketing roadmap important? Then you can visualize the work required to achieve those objectives and a timeline for getting it done. This makes it hard to justify spending on content programs or prioritize the content requests you might receive from across the company.Ī content marketing roadmap is a tool that helps you implement a content plan organized around your content goals and initiatives. Or maybe you feel like your marketing team is mass-producing content on an ad-hoc basis with no real goals or sense of impact on the business. And content is also needed to retain existing customers - such as educational how-to guides.īut there are many types of content you can create and topics to cover. It may seem difficult to narrow down which activities will be most effective. Content is an ideal way to reach your audience and drive traffic to your website. That is because prospective customers are increasingly conducting their own research online before engaging with a company. Seasoned marketers understand the value of content marketing.
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